

My personal statement
Who I Help: Demystifying Digital Marketing for Every Learner
Are you overwhelmed by digital marketing?
If you're a small business owner, you'll find simple strategies to grow your online presence and connect with the right audience. Entrepreneurs will discover how to build their brand as they build their business—step by step. Students can bridge the gap between theory and practice with real-world tools and insights. Job seekers will learn how to stand out online through personal branding and digital portfolios. And if you're simply curious, you'll gain a better understanding of the “why” behind the “how”—without the jargon.
For Side Hustlers ready to grow online
Whether you're dipping your toes in or exploring the strategies you see online, this space offers a clear, honest look at what works, why it matters, and how you can apply it in your own way—no experience required!
No pressure. No sales pitch. Just thoughtful insights and step-by-step guidance to help you move forward with clarity.
Examples of what is to come...step-by-step guides like:
Marketing for Non-Marketers
How to Set Up Your Google Business Profile
Creating a Digital Portfolio That Works
From Postgrad to Practice: Lessons That Stick—all designed to help you take confident, actionable steps forward.